Push Entertainment

Eminem
23/05/2009 - Purchasers of the Eminem album ‘Relapse’ can validate their CD purchase and receive a free bonus MP3 download of the exclusive track ‘My Darling’ The Push widget is embedded at www.eminem.com/bonus

Disney Movie Rewards
01/07/2009 - Disney Movie Rewards is the Walt Disney loyalty scheme. The Push Widget validates Walt Disney CDs and issues loyalty points to consumers. See it in action at www.disneymovierewards.com/music

MIKA’s Magic Numbers
01/08/2009 - Push have developed the first artist 360 loyalty scheme. Each time a fan interacts with MIKA‘s website, buys music, merchandise or attends a show they can get MIKA points. Over 5,000 users played in the first week and you can find out more by watching the video below or visiting www.mikasounds.com

Interactive Marketing Platform
The Push platform is a white label marketing platform for the Music, Film, Games and Advertising industries, it able to validate purchases of CD, DVD, iTunes, Unique Codes on packaging, codes and website activities. Consumer data and real time market research is captured and delivered live to our clients systems.

Creating Consumer Touch Points
Once connected with their hitherto anonymous consumers our clients can generate additional revenue, build loyalty and deliver rewards. Our platform creates many ‘touch points’ to convert a consumer of their product into a valuable customer.

Case Studies

1. Bonus content areas
U2 wanted fans who purchased ‘No Line On The Horizon’ to get access to the Anton Corjibn film ‘Linear’ that accompanied the album. Copy on the artwork of the album directed purchasers to www.nolinonthehorizon.com and once they had validated their CD they got access to either stream or download the film.

2. Control access to fan clubs
www.theriverpeoplecom is the fan club for Roadrunner Records act Madina Lake. Access to the fan club is free to purchasers of the bands new album ‘Attics To Eden’ on either CD or iTunes.

The Push widget is embedded in the bands site.

3. High value retail products
‘Bedlam In Goliath’ was released on both CD and USB, with the USB being used to unlock a Push Micro-site which delivered new content every month. Over 95% of purchasers validated their purchase.

4. Upsell opportunities
When Paul Weller released his ‘Live At The BBC’ 80 track 4CD set purchasers where offered a discount on the 188 track digital boxset from LostTunes.com. Over 200 people purchased the digital boxset in the first week of release.

5. Online loyalty
MIKA‘S Magic Numbers is the first loyalty scheme to reward physical purchases and on-line activity. Push power the complete scheme assigning points to each music or merchandise activity and measuring community activity on MIKASOUNDS.COM.